You sell across channels. But where do you actually make margin?
We show you, by channel, product and customer.
Leviathan BI for structured e-commerce: consolidated multi-channel P&L, budget variance, real product margins, customer LTV and marketing contribution. Ready template, dashboards live in around 10 days.
Problems we hear every day
You sell a lot, but at month-end you can't tell what's really driving the business.
P&L only at quarter-end
Your accountant gives you the P&L when it's too late. You run margins on gut feel in between.
I don't know which channel delivers
Shopify, Amazon, physical retail, marketplaces: you see revenue, not net margin. The mix is a black box.
Marketing: I spend a lot, does it return?
Account-level ROAS, not by channel or product. Every month you relaunch budgets by gut.
Returns eat margin silently
Returns, shipping and reverse logistics never show up in theoretical margin. They do show up in your bank account.
The KPIs you see from day one
Pre-configured template with the metrics that actually matter when running a structured e-commerce.
Multi-channel revenue
Consolidated revenue by channel, sub-channel and marketplace. YoY comparison and vs budget.
Product margin
Net margin per SKU, cleaned of shipping, marketplace fees and returns.
ROAS & marketing contribution
Ad return by channel (Meta, Google, Amazon Ads) and campaign. Last-click attribution.
Customer LTV
Customer lifetime value, segmented by acquisition channel. Monthly cohort retention.
Return rate & net margin
Return rate by channel and product. Real impact on margin at period end.
Budget variance
Variance on revenue, costs and margin vs monthly budget. Immediate signal when you're off track.
How you get started
Ready template means fast go-live. No weeks defining KPIs from scratch, no hand-consolidated Excel.
Connect your sources
Shopify, WooCommerce, Amazon Seller, ERP, Google/Meta Ads, budget sheets. We handle the mapping.
We apply the Advanced E-commerce template
P&L, margins, channel and product dashboards pre-configured. No mandatory customization to start.
Dashboards live
In around 10 days from kick-off you have operational dashboards. Then we refine them on your specific channels.
What you discover in the first 30 days
Four typical insights that surface as soon as dashboards are live.
- Which channel delivers positive net margin and which, after returns and fees, is actually in the red.
- Which 10 SKUs drive the bulk of your margin (and which 20 you can drop from the catalog).
- What a customer really costs you by channel, and how many months to amortize CAC.
- Real variance vs budget, month by month, with alerts when a line exceeds threshold.
The template is a starting point. The rest we build together.
If you run dropshipping, private label, B2B2C, niche marketplaces or integrations with specific 3PLs, we adapt the template to your case. The Leviathan BI engine is agnostic.