MRR, churn, LTV, CAC.
The metrics that decide if your SaaS actually scales.
Leviathan BI for SaaS and subscription businesses: monthly MRR, net revenue retention, quantified churn, cohort analysis and CAC by channel. Ready template, dashboards live in around 10 days.
Problems we hear every day
SaaS metrics are easy to name, hard to measure cleanly from a single source of truth.
MRR calculated by hand in Excel
Export from Stripe, paste, sum, subtract churn. Once a month. Every time plans change, you start over.
You feel churn, you don't measure it
You know people cancel, but not the exact rate, nor if it's worsening, nor which segments are at risk.
CAC by channel: unknown
You spend on marketing, leads come in. But what does it actually cost to acquire a paying customer? And when do you recoup?
Cohort analysis? Only on quarterly slides
The CFO asks for it, the data isn't ready. Every time it's a custom export and two days of work.
The KPIs you see from day one
Pre-configured template with the standard SaaS category metrics.
MRR & ARR
Monthly and Annual Recurring Revenue, segmented by plan, customer and channel. Trend and acceleration.
MRR movement
New, expansion, contraction, churn. Monthly net new MRR. The headline metric for the CFO.
Churn rate
Logo churn, revenue churn, gross and net, by plan and segment. Alerts when it worsens.
LTV & CAC
Customer lifetime value, CAC by marketing channel, LTV/CAC ratio. Payback months.
Cohort retention
Monthly retention by acquisition cohort. Curves compared over time.
Active customers & expansion
Active subscribers, upgrades, downgrades, reactivations. Health score on key segments.
How you get started
The SaaS template is built to start from Stripe + an ERP. No weeks spent defining what to count.
Connect your sources
Stripe, Paddle, Chargebee, CRM (HubSpot/Salesforce), Google/Meta Ads. We handle the mapping.
We apply the SaaS template
MRR movement, churn, cohorts, CAC: standard dashboards pre-configured. No mandatory customization.
Dashboards live
In around 10 days your BI is operational with SaaS metrics. Then we refine on your specific plans.
What you discover in the first 30 days
Four typical insights that surface as soon as dashboards are live.
- Your real churn rate, broken into logo and revenue, by plan and segment.
- Which marketing channel generates customers with better LTV, and which only noise.
- The cohorts that stick longest and the ones that abandon within 90 days.
- Your monthly MRR movement: how much comes from new, expansion or reactivation.
Usage-based, hybrid, enterprise? We configure it.
If you have usage-based pricing, metered components, custom enterprise contracts or a B2B/B2C mix, we adapt the template to your model. The Leviathan BI engine is the same.